Skip to content

    
Hertfordshire County Council

What is Never Too Late?

Never Too Lateis a 12-week campaign that aims to encourage older adults to become more active. 

It launches on Monday 4 May 2020 and runs until end July 2020.

Participants receive:

  • a free one week leisure centre pass for them and a friend
  • free personalised support throughout the 12 weeks
  • free entry into a prize draw
  • a free activity planner

The campaign aims to reach those who are over 55 and inactive, however nobody is excluded from the campaign as there are huge benefits to be gained from anyone becoming more active at any age. 

The campaign website is: www.hertfordshire.gov.uk/nevertoolate

Why are we doing it?

Physical inactivity costs Hertfordshire over £16million a year (not including obesity and mental health) and people get less active as they get older. In Hertfordshire:

  • 42% of over 65s are completely inactive
  • nearly 58% of over 65s do less that the recommended amount of physical activity

However being active for 30 minutes at least five days a week is known to provide important physical and mental health benefits for older adults.

Never Too Late takes a behavioural science approach based on the COM-B model of behaviour change (PDF 91KB)Opening in a new window.

How can you get involved?

Please help us publicise the campaign using the toolkit below.

  • Encourage family, friends, neighbours, colleagues and clients to sign up from 4 May 2020
  • Share the campaign messages through your channels
  • Get your workplace involved
  • Encourage your local school to get involved

A simple call to action:
Sign up to Never Too Late for free support to get more active: www.hertfordshire.gov.uk/nevertoolate

Toolkit

Toolkit coming soon.

For further information contact: nevertoolate@hertfordshire.gov.uk

w window opening in a new window opening in a new window opening in a new wi

Information for schools

The Never Too Late physical activity campaign launches on 4 May 2020 (more information above). 

Keeping up with the grandchildren is one of the strongest motivations to behaviour change in older people, so we’re inviting all local schools (especially infant, primary, middle and special schools) to run a Never Too Late event this year to launch the campaign.


What does a launch event look like?

This simply involves asking pupils to invite an older adult, maybe a parent, grandparent or neighbour, to the school on a day of your choosing during May 2020 to take part in a fun physical activity session together.

This could be a daily mile, walking bus, tea dance, bowls match, flash mob routine – it is entirely up to you, all we ask is that:

  1. it gets everyone moving and
  2. you use it as an opportunity to encourage people to sign up to the campaign – either on devices on the day or via the website/by phone after the event

To help you organise the event we can provide invites that the children can take home and give out. Just fill in the relevant fields when you register.


Prizes to be won

Any school that registers for the campaign and reaches the target number of sign-ups will go into a prize draw to win:

1st prize:  £1000
2nd prize: £500
3rd prize: £250

The target is to get the number of adults signed up to the campaign that is equivalent to, or more than, 5% of the number of pupils you have on role at time of registering.

NEW FOR 2020: £250 BONUS PRIZE! This year there will be a special bonus prize of £250 for the school that gets the highest percentage of sign-ups.  

We will ask everyone signing up to the campaign to tell us which school encouraged them to join, so make sure you remind people to fill this in!

What’s in it for you?

  • Cash prizes
  • Potential media and social media coverage
  • Positive community links

What’s in it for the children?

  • Invite  grandparents to their school
  • Help their family get healthier
  • Have fun

What’s in it for the adults?

  • Free one week leisure centre pass and prize draw
  • Visit their child/grandchild at school
  • Have fun

Still not convinced? Watch a short video of last year’s events.


What next?

  1. Decide what your launch event will be
  2. Set a date anytime in May for your launch event
  3. Register and order your invites (last date for guaranteed delivery Friday 13 March)
  4. Hold your event and have fun
  5. Share your photos, clips and quotes from the day on social media, tagging Hertfordshire County Council and using #NeverTooLateHerts
  6. Encourage as many older adults as possible to sign up to the campaign between 4 May and 31 July 2020 (remember the 5% target!) 


School promotional toolkit

Our school's toolkit is coming soon.


 

If you have any questions please email nevertoolate@hertfordshire.gov.uk

 

 

Rate this page

Cookies

Like many other websites, we place small information files called 'cookies' on your computer.

Why do we use cookies?

To remember your settings, for example your language and location. This means you don’t have to keep entering these details when you visit a new page.

To find out how you use the site to help us update and improve it.

How do I change my cookie settings?

You can change the settings of your web browser so that it won’t accept cookies. For more information visit AboutCookies.org.

But, doing this may stop you from using some of the online features and services on this website. 

Cookies we use

Cookies do a lot of different jobs, and we use 2 types of cookies:

Required functionality cookies – these cookies are essential for the website to work.

Performance and feature cookies – these cookies help to improve the performance and feel of this website, for example providing you with personalised services.


Take a look at a list of cookies we use on our website:

NameTypeHow we use itHow long we use the information for

ASP.Net_Sessions

 

Required functionality

An automatic cookie set by our software. 

Just for the time you are on our website.

ServerID

 

Required functionality

An automatic cookie set by our software. 

Just for the time you are on our website.

_ga

Required functionality

To track the effectiveness of our website using Google Analytics. 

2 years

saved-pages

Performance and feature

To save the pages that you visit by clicking the heart at the top of the page. 

1 month

geoPostcode

Performance and feature

This stores your postcode (or partial postcode) when we ask you for your location.

Just for the time you are on our website or 30 days (you choose this).

geoCoordinates

Performance and feature

This stores your location as a pair of latitude / longitude coordinates.

Just for the time you are on our website or 30 days (you choose this).

reckonerName-history

Performance and feature

This keeps a history of all answers submitted to the ready reckoner.

This is set in the control for each ready reckoner. If you haven't interacted with the ready reckoner for the set amount of days, the cookies are deleted.

reckonerName-content

Performance and feature

This keeps a history of what content cards are clicked on when using the ready reckoner.

This is set in the control for each ready reckoner. If you haven't interacted with the ready reckoner for the set amount of days, the cookies are deleted.

SQ_SYSTEM_SESSION

Required functionality

This used to track user sessions on forms hosted on eservices.hertfordshire.gov.uk

Just for the time you are on our website.


Third party cookies

There are links and content from other sites and services on our website. These sites and services set their own cookies.

Below are a list of cookies that the other sites and services use:

Service namePurposeMore information

Google analytics (_utma/b/c/z)

These are used to compile reports for us on how people use this site.

Cookies of the same names are also used for the same purpose by other websites such as Building FuturesCountryside Management Service and Hertfordshire LIS.

Visit the Google Analytics website for more information about the cookies they use.

You can prevent data from being collected and used by Google Analytics by installing Google's Opt-out Browser Add-on.

Google Translation - googtrans

This cookie is used to remember which language to translate each page into if you have chosen to do so.

It expires at the end of your browser session.

Bing

We use a Bing cookie to track the success of our marketing campaigns and make them more efficient.

Visit Bing to find out more about their cookies.

Google

We use a Google cookie to track the success of our marketing campaigns and make them more efficient.

Visit Google to find out more about their cookies.

Facebook

We have a number of presences on Facebook, which we may link to. Facebook may set some of its own cookies if you follow these links.

Visit Facebook to find out more about their cookies.

Twitter

We have a number of presences and feeds on Twitter, which you may wish to follow or read from this website. Twitter may set some of its own cookies.

Visit Twitter to find out more about their cookies.

YouTube

We have a YouTube channel, which we may link to. YouTube may set some of its own cookies if you follow those links.

Visit YouTube to find out more about their cookies.

Netloan

This ASP.NET_Sessionid cookie is essential for the Netloan secure online payments website to work, and is set when you arrive to the site. This cookie is deleted when you close your browser.

 

HotJar

This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.

Visit HotJar to find out more about their cookies.

Siteimprove

These cookies are set to help us report on how people are using the site so we can improve it.

Visit Siteimprove to learn more about their cookies.