Be Bright, Be Seen urges Hertfordshire County Council

Published: 07 Feb 2018

Hertfordshire County Council is urging walkers, cyclists and runners to ‘Be Bright, Be Seen’ in the dark winter evenings, as figures show that visibility – or lack of it -  is a contributory factor in accidents and near misses all around the county.

The county council is encouraging everyone to wear bright, high-visibility clothing if they’re out and about between dusk and dawn, giving other road users the best chance of seeing them early and avoiding an accident. Cyclists have found it hard to see pedestrians until they are very close, especially when they are wearing dark clothing at night time.

Commuters, dog walkers, runners, cyclists and horse riders are amongst some of the groups that are at risk and this can be both day and night. And not forgetting that it is also very important to make your pet visible.

Ralph Sangster, Cabinet Member for Highways, said: “It’s easy to think that, because you can see the cars clearly, they can see you.  A lot of people don’t realise that wearing dark – or even just unreflective – clothes can make you very hard to spot until it’s too late. That’s why we’re urging people to wear reflective clothing when they’re near roads after dark.”

County council road safety officers have been out and about at train stations in Hertfordshire to promote the campaign to commuters and giving out temporary lights to cyclists without any working lights on their bikes. They are also working with local schools, to get the message out to children and help them walk to and from school safely.