Love Your Bump campaign scoops national award

Published: 13 Mar 2017

A Hertfordshire County Council initiative that encourages pregnant women to give up smoking won a prestigious national award on Wednesday 8 March.

The Love Your Bump campaign scooped the Local Government Chronicle (LGC) award for Campaign of the Year, with the judging panel praising it as “a template for others to follow.”

The campaign, launched in 2015, encourages pregnant women and those around them such as partners, family and friends, to quit smoking in order to protect the health of their unborn baby.

Alongside a range of publicity materials to raise awareness of the dangers of smoking in pregnancy, the campaign also provides pregnant women and their partners with free access to a stop smoking adviser specially trained in pregnancy issues and free nicotine replacement therapy.

According to NHS data, there were 1007 babies born to Hertfordshire mothers who smoke in 2014/15, however the latest data saw this figure drop to 870, with smoking at time of delivery rates falling by 10 per cent in the same period.

Deputy Cabinet Member for Public Health, Localism and Libraries, Fiona Hill, said: “This award is fantastic recognition for everyone involved in the Love Your Bump campaign, from our very dedicated Stop Smoking Service that have been involved from the beginning in designing and developing the campaign through to the wide range of partners who have helped us deliver it in the community.

“The effect of smoking on both mother and baby can be severe, but together we are making a real difference to families by giving all Hertfordshire babies the best chance of getting off to a happy, healthy start in life and ultimately saving money in the long run.”

The campaign was developed with midwives and pregnant smokers to make sure the right messages were communicated in an honest and non-judgemental way. Women wanted to be told the truth about the harm caused by smoking and what would happen once they agreed to receive help.

Hertfordshire’s Stop Smoking service provides free, local stop smoking support and advice on treatment options to anyone wanting to give up, and welcomes those wanting to give up through e-cigarettes.

The service promises not to judge pregnant women if they are struggling to quit, but to support them and their partners for as long as they need help. Text SMOKEFREE to 80818, call 0800 389 3 998 or visit