New campaign to address the dangers of home drinking

Published: 21 May 2018

Hertfordshire County Council has launched a new campaign to encourage men to make better choices when it comes to drinking alcohol.

The ‘Have a Little Less, Feel a Lot Better’ campaign helps men understand that even cutting down by just one or two drinks each time they drink can significantly reduce their risk of heart and liver disease, mental health issues, weight gain, erectile dysfunction and cancer.

In 2016/17 in Hertfordshire 13,325 men were admitted to hospital with a condition linked to alcohol consumption (a rate of 2,685 per 100,000), more than double the rate for women (1,205 per 100,000).  

Whilst these rates are lower than the England average, this masks pockets of higher incidence.  In Watford for example, the rate is 3,349 per 100,000, equivalent to 1,182 hospital admissions. (1)   

Nationally, almost half of all alcohol-related admissions are as a result of cardiovascular disease.  The next most common cause is mental and behavioural disorders and then cancer. (2) 

Hertfordshire County Council’s Cabinet Member for Public Health, Richard Roberts, said: “Many of us like to enjoy a couple of drinks at home in the evenings or at weekends; it’s a typical way to unwind with a partner or friends after a long day or week at work.

“This campaign is simply about encouraging men to reflect on how their alcohol intake is stacking up through the week and just ‘Have a Little Less’ each time they drink.” 

Dean admitted he drank out of habit and during the course of the challenge to ‘Have a Little Less’ he asked his family to help keep him on track. He even taped up the ring-pull on beer cans to help deter him when he went to the fridge.

Since having a little less, Dean has realised that he was drinking for all the wrong reasons and now focuses on savouring what he has instead of falling back into old habits.

A DrinkCompare Calculator is available on the website to help you assess your drinking.  There are also tips and videos to inspire you, including personal stories of men who found they had more energy, better sleep and lost weight as a result of cutting back.

Visit for more info.