We've talked a bit about data wrangling. That's important, absolutely.

But there's nothing like talking to people to work out what makes them tick. What sparks joy? And what grinds their gears?

To make the website work harder for people, we need to understand who they are and what they need to do.

Personas

Interviews

Empathy maps

 

< Back to blog home

Page was last published on: 06/02/2020 10:21:10