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Hertfordshire County Council

We're inviting local organisations to submit proposals for our new Sustainable Travel Town (STT) programme, which was launched at the Local Transport Summit on 29 November 2018.

Application pack (Word 303KB) Opening in a new window

Why we need your information

The data on this application form is being gathered by Hertfordshire County Council for the purpose of allowing organisations (other than the County Council) to submit proposals for inclusion in the Sustainable Travel Town programme. Hertfordshire County Council will use this information to develop a list of bids/proposals to see if there is a need or opportunity to have a sustainable travel town in a proposed location.

Hertfordshire County Council will need your contact details including: Contact name, email address and telephone number, this is so that the County Council can contact applicants to ask for any clarification on the content of the application, and/or supply data to the applicant to support their application, to inform applicants if they have been successful/unsuccessful in their application, and to liaise with successful applicants in the delivery of successful bids.

This information is being gathered and will be processed on the basis that you are giving consent for us to do so. If you wish to withdraw consent at any time you can request to do so by emailing, but by withdrawing consent to use this contact information, this will also result in any bid/proposal being withdrawn from the Sustainable Travel Town programme unless other suitable contact details are provided to the County Council.


What we will do with your information

The information you give us will be held by the Strategic Transport & Rail team of Hertfordshire County Council within a password protected spreadsheet, and will only be available to other County Council officers directly involved in the delivery of the Sustainable Travel Town Programme.

The contact details supplied will be used to liaise with applicants on the application itself, then to inform applicants if they have been successful or unsuccessful, and then to maintain contact with successful applicants around the inclusion and development of proposals/projects in the sustainable travel town programme.

For unsuccessful applicants we will delete your contact information once applicants have been notified, for successful applicants we will hold your contact information until the proposal/project has been completed.

We may need to share this contact information via email or telephone with a third party such as other partners or agencies involved in delivering the sustainable travel town programme (e.g. district/borough council officers, and transport consultants), so that they can liaise directly with the applicants in the development and delivery of  proposals/measures.  If this is necessary it will be discussed with you before any information is shared.

How long we will keep your information

For successful applications to the Sustainable Travel Town Programme, the contact information that you supply to us will be kept in a password protected spreadsheet until the proposal/project is completed, contact details will then be deleted from this spreadsheet.

With any contact information shared with partners/agencies, it will be written into  contracts i.e. in any project closedown procedures, that they will need to delete any contact information.

What are your rights?

Hertfordshire County Council will be the Data Controller for this information.

You have the following rights in relation to this data:

  • You have the right to be informed about what information we hold about you and how we use it.
  • You have the right to request copies of any information the Council holds about you by making a subject access request.
  • If information we hold about you is factually inaccurate you have the right to have it corrected.
  • You have the right to object to the way we are using your data.
  • You have the right to request that your data is deleted. However we may be unable to delete your data if there is a need for us to keep it. In this case you will receive an explanation of why we need to keep the data.
  • You can also request that we stop using your data while we consider a request to have it corrected or deleted. There may be some circumstances in which we are unable to do this however we will provide an explanation if this is the case.
  • In certain circumstances you may also request data we hold about you in a format that allows it to be transferred to another organisation.
  • In the event that decisions are taken using automated processes you have the right to request that these decisions are reviewed by a member of staff and to challenge these decisions.

If you would like to request copies of your data, request that your data is deleted or have any other queries in relation to data which the Council holds about you please contact the Data Protection Team.

Data Protection Team

Hertfordshire County Council
County Hall
Pegs Lane
SG13 8DQ

Tel: 01992 588099


You can also contact our Data Protection Officer at or in writing to the address above.

If you are unhappy with the way that Hertfordshire County Council has used your data or with the way we have responded to a request you also have the right to contact the Information Commissioner’s Office .


What are Sustainable Travel Towns?

STTs are an innovative approach to reshaping the local highway network and places as a whole, in line with the sustainable transport objectives set out in the Local Transport Plan.

STTs will consist of a package of measures that will achieve a significant switch to walking, cycling and public transport.

The overall outcome will be that a STT will feel considerably different to the current conditions in the town. The general perception to all highway users will be that pedestrians, cyclists and public transport users will have a greater priority than they do at present, leading to a higher level of natural enforcement and behavioural change.

The improvement in the general environment will have the additional benefits of:

  • improving public health though better air quality and more physical activity
  • enhancing the local economy
  • promoting social interaction
  • generating a sense of place.

However, it should be recognised that there will need to be significant “sticks” along with the “carrots” to deliver these sustainable travel objectives. These are likely to include reduced parking standards in new developments and tighter restrictions on parking on existing highways, as well as changes to traffic signal priorities and highway space reallocations.

However, the selection of the package of measures and the award of funding will be based on how effective they will be in combination in achieving the overall aims across the town.


What are their elements?

Each STT will be a package of elements which will combine to achieve the intended sustainable transport and related outcomes.

The package will be individual to each STT, but each will contain elements of demand management, new infrastructure for sustainable transport (walking, cycling and public transport) and behavioural change programmes.

STTs will also contain elements which enhance the overall perception of the town and its transport system for pedestrians, cyclists and public transport users. Hence elements such as lighting, natural surveillance and planting will also be important.

Potential measures which could be combined to form the overall scheme.


What areas will they cover?

As the name implies, the geographic extent will be limited to a single urban area. However, it may be appropriate for a STT to cover only part of one settlement e.g. the town centre or a major employment area.


Who can propose one?

We're inviting suggestions for potential STTs from any organisation. However, all proposals will need to have the support of the relevant town and district / borough council to be considered.

Organisations putting forward proposals will need to undertake research into the opportunities for modal shift and have a clear vision for the area being considered.


What funding is available?

There is no allocated budget for the delivery of the programme. Any STT will need to seek additional funding from central government and other organisations.

There is an expectation that a level of joint funding will be required from other key stakeholders, including the submitting organisation, district / borough councils and public transport providers.


How many will there be?

The size of the programme will depend on the quality of the proposals submitted. We expect that only one or two STTs will be delivered at any one time.


How do I submit a proposal?

We'll publish further details of how to develop and submit a proposal shortly. In the interim, you can send initial expressions of interest to


Who will deliver them?

We will be the lead authority for delivering the overall STT programme, but other partners will be required to deliver particular elements.


Potential measures to be delivered

It is essential that the combination of elements selected is appropriate for the needs and opportunities within the town, and that all elements of the package are delivered.

Elements which could make up the overall STT package are listed below:


  • Cycling routes
  • Cycle parking
  • Walking infrastructure, including widened footways and new links
  • Pedestrianisation and shared space
  • Safe crossing points for pedestrians and cyclists
  • Bus priority infrastructure (e.g. bus lanes and priority at traffic lights)
  • High quality waiting facilities on bus routes
  • Park and ride
  • Real time information screens
  • Signing and wayfinding
  • Seating
  • Lighting
  • Reallocation of road space away from the private car
  • High Occupancy Vehicle (HOV) lanes
  • Traffic calming
  • Charging points for electric bicycles

Travel planning

  • Enhanced school travel plans
  • Business travel plans
  • Station travel plans
  • Residential travel plans
  • Personal travel plans
  • Walking and cycling audits

Promotion and marketing

  • Marketing and promotion of active travel


  • Maintenance of footways, cycleways, bus priority measures
  • Environmental maintenance of footways etc

Planning elements

  • Higher density housing
  • Reduced parking standards for new developments (including car-free developments)
  • Parking restrictions (including footway parking)
  • Urban landscape design
  • Provision of local employment services and facilities
  • Measures to prioritise cycle / walk / bus access from new developments
  • Direct walking / cycling routes from new developments to existing facilities
  • Ensuring that new development is accessible by existing bus services

Transport provision

  • Improved bus services
  • Improved train services
  • Improved access to key public transport nodes
  • Consideration of multimodal interchanges

Other measures

  • Planting
  • Cycle training (for all ages)
  • Decluttering of footways
  • Enforcement of parking restrictions
  • HGV /delivery restrictions – movements and timings
  • Car clubs
  • Bike hire schemes
  • Shared mobility schemes


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